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BALAY
A daily companion for ADHD brains

Plans that fit the energy you actually have

BALAY asks how you are, then shows you the tasks that fit. On a flat day, resting counts. On a good one, it stays out of the way.

See how it works

Free plan, no card needed. iPhone, iOS 17 and later.

The BALAY My Day timeline, with tomorrow grouped into anytime, morning, afternoon and evening.
Why another planner

Most planners assume you'll be the same person tomorrow

You won't. Some mornings you can move a mountain and some you can't answer an email. A plan built on an average day breaks on the days either side of it, and by the third broken week the app comes off the phone.

BALAY starts somewhere else. It asks how you are first, and the plan follows from there.

How it works

Three steps, and the third one is the point

Have a go. Nothing here is saved, and nothing here counts.

  1. Step 1

    Check in

    Five states, named rather than numbered. Two taps and you're done.

  2. Step 2

    See what fits

    Your tasks sort by the energy they take, so the ones you can actually start today come to the top.

  3. Step 3

    Bank the small wins

    Whatever you do counts towards your day. Whatever you skip stays neutral.

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A demonstration, not the app, and nothing here is saved. Wellness insight, not medical advice. Check with a professional for anything health-related.

Energy check-in

Start with how you actually are

Five states, named rather than scored: Flat, Foggy, Steady, Charged, Manic. A check-in takes a couple of taps, and it's the one thing BALAY asks of you. Everything else follows from it.

  • No wearable needed. You know how you are better than a wrist sensor does.
  • Check in once a day or five times. Both are fine.
  • Over a few weeks your check-ins build a picture, and that's where the useful part starts.

This is the real check-in from the app, running here on the page. Have a go. Nothing is saved.

Tasks

Sorted by the energy they take, not by when they're due

On a foggy afternoon you see the foggy-afternoon jobs. The heavy ones wait, quietly, until there's something to do them with.

  • Today, All tasks, and Missions for anything with more than one part.
  • "One thing for now" gives you a single pick when the whole list is too much to look at.
  • Due dates are still there. They're one lens on the list rather than the only one.
The BALAY tasks screen, showing missions grouped by how many of their steps are done.
Sumi

A companion that remembers what you told it

Sumi is the calm voice inside BALAY, there when you want it and quiet when you don't. Over time it holds your check-ins and the challenges you've named, so you're not explaining yourself from scratch every time.

  • Ask for a smaller step. That's the most useful thing you can ask for.
  • Sumi reflects rather than instructs, and won't tell you what to do with your day.
  • Sumi is an AI. Not a person, not a clinician, not therapy.

Play with Sumi in full screen

Press and drag Sumi

Your daily score

A score that only ever goes up

Your day gets a number out of 100 that rises as you bank small wins. On a flat day, resting is the thing that lifts it most. Nothing you skip is held against you, and tomorrow starts clean.

  • Matching your energy is the biggest single lift, whichever direction that points.
  • After the first few weeks it measures against your own patterns rather than an average.
  • Every driver is visible, so there are no mystery dips to puzzle over.

Wellness insight, not medical advice. Check with a professional for anything health-related.

The BALAY daily score at 66 out of 100, with the eight things that lifted it listed beneath.
Also in the app

The rest of the day, covered

My Day

Your tasks, habits, and calendar in one timeline, up to thirty days ahead.

More about this

Habits

Repeating intentions with the pressure taken out. A skipped day stays neutral.

More about this

Brain dump

A blank page for everything in your head, so you can put it down somewhere.

More about this

Breathing

A small set of guided exercises for when the day is loud inside your head.

More about this

Energy map

What your check-ins add up to, once there are enough of them.

More about this

Apple Health

Optional context from sleep, steps, exercise, and heart rate variability.

More about this
How we built it

Built on published research, and honest about the limits

BALAY is a wellness app. It doesn't diagnose anything and it doesn't treat anything, and we say so plainly rather than hiding it in a footer. What it does is take what's published about how adults with ADHD actually have good days, and build that into the product.

Read what the research says

Private by default

Your data is yours. BALAY doesn't sell it or use it for advertising, and nothing goes to anyone else unless you switch that on. Data is held in the EU. You can export everything BALAY holds in one file, and delete your account in a single action.

How we handle your data
Plans

Three plans, and Free is a real one

Free

£0

Up to two tasks at a time, plus energy check-ins, your daily score, breathing, and brain dump.

Ultimate

£14.99 a month

Everything in Essential, with up to 50 Sumi conversations a day and widgets on your iPhone home screen.

See what's in each plan

Questions

Frequently asked questions

A daily companion for adults with ADHD that plans around the energy you actually have, rather than the capacity a generic planner assumes.

A normal to-do list sorts by date. BALAY sorts by the energy a task takes, and asks you how you are before it decides what to show you.

No diagnosis needed. BALAY is designed for ADHD brains, and plenty of people who use it are self-identified or waiting on an assessment. Nothing asks you to prove anything.

No wearable needed. Everything works on what you log in the app. Connecting Apple Health adds context from sleep, steps, exercise, and heart rate variability if you want it, and you can turn it off again at any point.

Your score only ever rises during the day. Skipping something never subtracts, it simply doesn’t add. Tomorrow starts fresh.

Because on a low-energy day, rest is the action that matches. Research suggests people with ADHD do their best work when activity fits their current energy, so when your energy is low, looking after yourself counts for more than pushing through.

Your feeling is the truth. The score reflects what was logged, and it never overrides your own read on your day.

The conversational companion inside BALAY. Sumi is an AI companion, not a clinician, and holds what you’ve shared before, so conversations build rather than reset.

Notifications are deliberately sparse, and there’s a single switch to turn them off entirely.

It stays yours. There’s no advertising in BALAY and nothing is sold on. Everything is held in the EU, and you can export or delete it whenever you like.

BALAY is a wellness app, not a medical one. It doesn’t diagnose, treat, or measure any condition. For anything health-related, please speak to a professional.

Not yet. BALAY is on iPhone, iOS 17 and later.

Energy check-ins, your daily score, My Day, habits, brain dump and breathing. The limit is two active tasks at a time.

Flat, Foggy, Steady, Charged and Manic. Named rather than numbered, because a number invites you to score yourself and a name invites you to recognise yourself. A check-in is two taps.

Two things. Sumi conversations: up to 20 a day on Essential, up to 50 on Ultimate. And iPhone widgets, which are Ultimate only. Everything else is the same on both, including unlimited tasks, the full score breakdown, Sumi task breakdown and Apple Health insights.

Through Apple, at any time: Settings on your iPhone, then your name, then Subscriptions, then BALAY.

Start with one check-in

That's the whole first step. The rest can wait until it's useful.