Press kit
Everything you need to write about BALAY in one place: how to describe it, the facts, the logo, and who to ask.
In one line
A daily companion for adults with ADHD that plans around the energy you actually have, rather than the capacity a generic planner assumes.
Boilerplate
BALAY is a daily companion for adults with ADHD. Check in with your energy, see the tasks that fit it, and bank the small wins. Free plan, on iPhone and Android. BALAY is on iPhone, iOS 17 and later, and on Android, 8.0 and later. Health Connect, home screen widgets and cycle tracking are coming to Android in later updates; for now those three are on iPhone. Made in the UK.
Key facts
- Platforms
- iPhone, iOS 17 and later, and Android, 8.0 and later.
- Plans
- Free at £0, Plus at £7.99 a month or £79.99 a year, Ultimate at £14.99 a month or £149.99 a year. UK prices; the store shows the price for each region.
- The five energy states
- Flat, Foggy, Steady, Charged and Manic.
- Data
- Stored securely in the EU.
- Medical status
- BALAY is a wellness app, not a medical one.
- Made in
- The UK.
How to describe BALAY
- The name is always written in capitals: BALAY.
- Sumi is the companion inside BALAY. Sumi is an AI companion, not a clinician.
- BALAY is a wellness app, not a medical one. It doesn't diagnose, treat, or measure any condition.
Wellness insight, not medical advice. Check with a professional for anything health-related.
Logo
SVG and larger PNG logo files are coming. Until they are here, email us and we will send what you need.
Screenshots
Screenshots on request. The phones drawn on this site are illustrations rather than captures from the app, so email us and we will send current screens from the app itself.
Press contact
Email hello@balay.tech and a person reads it.