Three plans, and Free is a real one
BALAY, the daily companion for adults with ADHD, comes in three plans on iPhone (Android coming soon): Free, Plus and Ultimate.
Prices in GBP. Subscriptions run through the App Store or Google Play, and you can cancel at any time.
Free
£0for good
Up to two tasks at a time, plus energy check-ins, your daily score, My Day, habits, breathing and brain dump. One Sumi conversation and one planning session are included.
Start freePlus
£7.99a month
or £79.99 a year, which works out at £6.67 a month
Everyday support. Sumi to talk things through, as many tasks as you need, big tasks broken into small steps, tasks pulled from your messages, and home screen widgets on iPhone.
Choose PlusUltimate
£14.99a month
or £149.99 a year, which works out at £12.50 a month
Everything in Plus, and BALAY runs the day with you: Sumi plans your day, brain dumps sorted into next steps, health insights and the energy lens on My Day, and priority support.
Choose UltimateWhat's in each plan
| Free | Plus | Ultimate | |
|---|---|---|---|
| Energy check-ins and energy map | Included | Included | Included |
| Daily score | Included | Included | Included |
| My Day and habits | Included | Included | Included |
| Brain dump and breathing | Included | Included | Included |
| Cycle tracking (optional, iPhone) | Included | Included | Included |
| Active tasks | 2 at a time | Unlimited | Unlimited |
| Sumi conversations | One included | Included | Included |
| Sumi planning sessions | One included | Not included | Included |
| Daily fair-use allowance for Sumi | Not included | 30 messages | 60 messages |
| Sumi task breakdown | Not included | Included | Included |
| Tasks pulled from your messages | Not included | Included | Included |
| Brain dumps sorted into next steps | Not included | Not included | Included |
| Health insights and score breakdown | Not included | Not included | Included |
| Energy lens on My Day | Not included | Not included | Included |
| iPhone widgets | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
The App Store or Google Play shows the price for your country and handles the billing. Prices here are in GBP. US pricing coming soon.
Subscriptions renew automatically unless cancelled at least 24 hours before the current period ends. You can cancel any time from Settings on your iPhone, under your name, then Subscriptions, or from the Play Store app under Payments and subscriptions.
Refunds are handled by Apple at reportaproblem.apple.com, or by Google through the Play Store.
Wellness insight, not medical advice. Check with a professional for anything health-related.
Read more
Guides
- ADHD energy management: plan around the energy you have Why energy swings with ADHD, how to plan a day around it, what to do on a flat day, and where an app fits. Plain, sourced, and honest about limits.
- Best ADHD apps for adults: an honest guide (2026) ADHD apps for adults, grouped by the job they do: energy, routines, CBT-style programmes, task breakdown, body doubling and focus. Plus support by country.
- An ADHD planner that adapts to your energy Why fixed plans break with ADHD, what an adaptive planner changes, and how BALAY, Tiimo, Structured, Sunsama and Lifestack each adapt. Sourced.
Comparisons
- BALAY vs Tiimo: who each ADHD planner suits Tiimo is a visual planner on almost every device. BALAY plans around the energy you check in with, on iPhone. What each does, side by side.
- Inflow vs BALAY: a programme or a daily planner Inflow is a CBT-based programme for managing ADHD. BALAY is a daily planner that works from your energy. What each does, and who each suits.
- Lifestack alternatives for ADHD energy planning Five apps to consider if Lifestack is not the right fit: BALAY, Structured, Tiimo, Routinery and Sunsama. What each plans around, and who each suits.
How do the plans and billing work?
Your data is stored securely in the EU and handled in line with our privacy policy. You can export or delete it whenever you like.
Not yet. BALAY is on the App Store for iPhone, iOS 17 and later, and the Android version, for 8.0 and later, is coming soon. Health Connect, home screen widgets and cycle tracking will follow on Android in later updates.
Energy check-ins and your energy map, your daily score, My Day, habits, brain dump and breathing, with up to two active tasks at a time. One Sumi conversation and one planning session are included as well, with no time limit on them.
Plus is everyday support: Sumi to talk things through, unlimited tasks, task breakdown, tasks pulled from your messages, and widgets. Ultimate adds the layer that runs the day with you: Sumi planning sessions, brain dumps sorted into next steps, health insights with your score breakdown, the energy lens on My Day, and priority support.
Both paid plans come monthly or yearly. Plus is £79.99 a year and Ultimate is £149.99 a year, which works out at £6.67 and £12.50 a month. The App Store shows the price for your region and handles the billing.
Through the store you bought it from, at any time. On iPhone: Settings, then your name, then Subscriptions, then BALAY. On Android: the Play Store app, then your profile, then Payments and subscriptions.